Real estate mood boards are HUGE right now, and for good reason. They are aspirational. They are dreams manifested. And absolutely anyone can enjoy floating away on a little cloud of imagination occasionally, right? We’ll give you some fun, free tips to create your own real estate mood board and envision the home (or castle!) of your dreams.
Mood Boards — What Are They?
Mood boards are collections of images, colors, and textures that help you to create a visual mood or theme.
They can be used for all sorts of real estate projects from home renovations to interior design, real estate investment portfolio building to real estate marketing campaigns. Mood boards provide an easy way to visualize ideas in a fun and creative way. In this case, we are focusing on your real estate goals. Your real estate mood board can cover everything from architecture to interior design.
Questions to Ask Before Getting Started
To get started creating your real estate mood board, first define the following:
• What’s the purpose of my mood board?
• What type of real estate project am I working on? Do I want to focus on just one room or area?
• What aesthetic am I going for (e.g., rustic farmhouse chic?)
• What’s my budget?
• Do I need to be mindful of any structural limitations such as wall height or window size?
• How do I want to incorporate technology, such as smart home devices?
Once you’ve answered these questions, you can start finding inspiration for your real estate mood board.
Pick A Location for Your Real Estate Mood Board
Where do you want your mood board to live? Online, or as a physical copy? If you’re creating a real estate mood board for your own home, for example, you may want to have a physical copy hanging up on a wall somewhere. But if it’s for a real estate marketing campaign or real estate portfolio-building project, an online version will likely make more sense.
Save Inspirational Images, and Keep Adding Mood Board Examples
There are plenty of great resources out there — from real estate blogs and Pinterest boards to real estate magazines and websites — that offer a plethora of real estate mood board examples.
You may even find yourself being inspired by something totally unexpected, like a piece of furniture in a store window or wallpaper samples at the hardware store. Be sure to take photos and save them so you can refer back to them.
Go Digital with Free Tools
If you opt for an online real estate mood board, there are free options available such as Pinterest and Polyvore. Both sites can create unlimited visual boards that you can customize with photos from their vast image libraries (or upload your own).
Create the Real Thing for IRL Inspo
Alternatively, if you choose to go the physical route, use art supplies such as magazines and scissors to create real estate mood boards on poster board or another type of canvas.
No Idea Is Too Far-Fetched
A real estate mood board is meant to be a creative outlet and give you permission to dream — so don’t hold back. Think of it as your artistic side project, or a vision of the future. Have fun with it, and make sure to keep updating your real estate mood board as new ideas come up. It can be extremely rewarding when you look at the final product and see all of your real estate goals in one place.
No matter which type of real estate mood board you create, remember to have fun with it. Use real estate images that inspire you, as well as colors and textures that reflect your style and aesthetic. There are plenty of real estate mood board examples online to help get your creative juices flowing—just don’t forget to make it your own!
Good luck, and happy real estate dreams.
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